Hydrate your event. Promote your brand. Protect our planet.
Replace single-use plastic bottles with a high-visibility hydration experience your visitors will remember.
The AB Project provides branded reusable bottles, chilled filtered water and professionally managed refill stations for sporting events, festivals, corporate activations and major public gatherings.
Make hydration part of your event, not an afterthought.
Our mobile refill solutions make it easier for visitors, teams and event staff to access chilled, filtered water while helping organisers reduce reliance on disposable plastic.
From branded bottles and high-visibility refill points to complete managed activations, The AB Project creates a hydration experience that supports your environmental goals while providing valuable exposure for your event and partners.
The AB Project 2025 impact
A record year for reuse and refill
Some exciting 2025 statistics from The Alternative Bottle Project demonstrate the growing demand for sustainable hydration solutions at events. Together, we are reducing reliance on single-use bottles while making chilled, filtered drinking water easier to access.
2025 was our most successful year yet
More than half a million chilled filtered refills were delivered, alongside over 25,000 reusable and sustainable alternatives supplied to customers and event visitors.
500,000+
Chilled filtered water refills
In 2025, The AB Project provided more than 500,000 individual 300ml chilled filtered water refills, helping event visitors stay hydrated without relying on another single-use plastic bottle.
- 2025 Over 500,000 300ml chilled filtered refills
- 2024 Over 477,000 300ml chilled filtered refills
- 2023 Over 318,000 550ml chilled filtered refills
25,000+
Sustainable alternatives supplied
More than 25,000 sustainable bottle alternatives were supplied during 2025, supporting long-term behavioural change and giving people practical reusable options for hydration at events and beyond.
- 2025 Over 25,000 sustainable alternatives supplied
- 2024 Over 20,625 sustainable alternatives supplied
- 2023 Over 13,750 sustainable alternatives supplied
Sustainable event hydration with measurable impact
The Alternative Bottle Project provides practical, sustainable hydration solutions designed to reduce single-use bottle consumption at festivals, sporting occasions, public events and large visitor attractions. Our refill service gives people convenient access to chilled, filtered drinking water while encouraging the continued use of refillable bottles.
The continued growth recorded between 2023 and 2025 shows that event organisers, partners and visitors are increasingly embracing reusable alternatives. Every refill represents an opportunity to avoid unnecessary packaging, improve access to drinking water and make sustainability a visible part of the event experience.
What we do.
We provide event-branded reusable bottles that not only offer a sustainable alternative to single-use plastic but also serve as powerful advertising branding tools. Attendees can refill these bottles at our strategically placed high-visibility refill stations, reducing waste and leaving a lasting impression. It’s not just about staying hydrated; it’s about the event making a statement for sustainability.
By choosing our event-branded reusable bottles and refill stations, event organisers can meet their ESG goals. Together, we’re turning events into hubs of positive environmental change, cutting single use plastic waste and reducing refuse removal costs.
Proudly
working with
We work with a range of customers across the live music, sports, charity, media, travel and adventure sectors to help them showcase their brand and their commitment to going plastic-free.
What our event organisers are saying
“As a non-profit organization focused on environmental stewardship, it made total sense for Dogwood Arts to partner with The AB Project to make our events more sustainable and reduce waste from single-use plastic bottles. Their on-site activation was engaging, mobile, and easy for attendees to utilize on a regular basis – not to mention, helped reduce wait times in food/bar lines for guests just wanting to quickly hydrate. We maximized brand awareness with a custom-designed bottle that attendees, vendors, volunteers, and event staff loved! We will definitely work with them again for future events.”
“Manx Radio partnered with Robin and The AB Project team at The Royal Manx Agricultural Show 2022. Robin and her team attended the two day show which is held at Knockaloe, Patrick, Isle of Man which saw over 20,000 people visit.
They supplied show visitors, vendors, and exhibitors with 1,245 litres of chilled filtered Manx water saving approximately 2,490 500ml single use plastic bottles. The response was hugely positive and well received by the Manx public. We really enjoyed working with The AB Project and look forward to working with them again across more events during 2023.”
“Big Ears was so happy to partner with The AB Project and provide refillable water stations at our 2023 events: The Big Ears Festival and Our Common Nature: An Appalachian Celebration with Yo-Yo Ma. Not only did it significantly reduce plastic waste, but it also fostered a sense of community and environmental responsibility among audience members. The convenience of easy access to clean water encouraged hydration and kept everyone refreshed and energized throughout the events.”
“I have been fortunate to work with The AB Project on several different occasions. It’s very rewarding to help out with such an environmentally conscious company. I have had the privilege to interact with local folks during the Knoxville largest Kid Party and McNabb Centre Knoxville Tennis Challenger was a wonderful experience. Being able to educate people on using filtered water instead bottled water seems to be a universal concern for many people out there. I am proud to be associated with The AB Project and would work with them anytime.”
“We were so thrilled to find The AB Project when trying to figure out an efficient and sustainable solution for providing water at our largest event of the year, Volapalooza: Party in the Park! Robin and Cory are so great to work with, ensuring that it is a great experience for all, especially the event attendees. The icing on the cake is that they then give back a portion of the proceeds to the “Big Orange Pantry,” the on-campus food pantry that provides meals and groceries for the UTK community. I can’t recommend The AB Project enough, and look forward to working with them for years to come!”
