Think Big. Act Better.


Meet the team

Carina Patterson

Carina Patterson is an accomplished Event Director with a diverse background in event marketing, promotions, media, broadcasting, and client strategy. With a Bachelor’s Degree from the University of Tennessee, Carina has consistently demonstrated her ability to bring creative visions to life and foster meaningful connections between individuals and organizations.

Carina’s career is marked by numerous successes, including her pivotal role in executing Knoxville’s Largest Kids Party and her involvement in a variety of client events. Notably, Carina served as the lead for multiple events and promotions at WWST, WCYQ, WKHT, and WNOX, showcasing her expertise in media management and event coordination.

Driven by her passion for turning ideas into reality, Carina thrives on the challenge of bridging the gap between people and organizations. Beyond her professional pursuits, she finds joy in spending quality time with her husband, Evan, and their two rescue dogs, Rhett and Oakley.

As an Event Director, Carina continues to make her mark on the industry, combining her skills, experiences, and passion to create memorable and impactful events that resonate with both clients and audiences.

Our team

Find out more about our founders and what made them set up The ab Project

Robin Birdsall
Robin BirdsallFounder
Cory Dickson
Cory DicksonFounder

Hydrate, Branding and Sustainability

Want to find out more?